There is no denying it there are success stories and it can be very effective, yet most businesses quickly find once they have a Facebook Page and a Twitter account set up they don’t know what to do with them.

There’s nothing worse than checking a businesses Twitter or Facebook page and seeing out of date or poor information. This is not a one shot deal set it up and forget it. To nourish and grow your business you need to look after your fledgling pages, pay attention to them, feed them information and respond to their needs.

In fact before you jump in and hatch out your new Twitter and Facebook pages, take a step back and assess the requirements of your new, perfectly formed baby. It might look cute now but its going to be demanding, need feeding information regularly, require some housekeeping and consistent attention to keep it developing and growing. If you ignore your little darling for too long, it’s going to pine away, get sick and take a lot more work to nurse it back to health.

Such potential! With the right care and attention it will grow up into a strong healthy business generating machine.

Five things to consider:

1. What is the end result, be specific, what is social media going to achieve for your business
2. Do I have the time to devote to build, develop and maintain an effective social media strategy?
3. Do I have the knowledge about my target market to effectively communicate with them using social media tools?
4. What value am I offering them, what incentive is there for them to enter into a relationship with my business?
5. How will I measure the results? How will I know if my investment of time has been effective?

At 86% share of all search traffic can you afford not to be on the first page of Google?

In today’s competitive market, hiring an SEO company to help you achieve this, must be seen as an investment not a cost to your business.

An SEO company should be seen as an asset to your business. When weighing up which SEO agency to use the decision should be made not on just on the price but your return on every online marketing dollar invested.

What types of techniques do you use to achieve rankings?

You are looking for a company that uses only ethical SEO strategies to get good rankings. The wrong techniques can get your site penalised or even banned from Google, which can be disastrous and is very hard to recover from.

Stay away from companies who mention any of the following techniques as these are considered unethical:

• Keyword stuffing
• Cloaking
• Doorway pages
• Invisible text
• Auto-generated pages
• Linking to websites that are not credible, relevant or trustworthy.

Do you guarantee your rankings?

No SEO company can guarantee rankings for relevant keywords on a Search Engine. If a company is promising guaranteed rankings, this could be a warning that the company is using unethical SEO methodologies. A Search Engine ranking is fluid and can change depending on your competitor’s activities, link building activities, Search Engine algorithm changes and so forth.

How long will it take to see results?

It is possible to see results in a few days, but in most cases, takes a few months for a campaign to work effectively. SEO is a long term strategy. If an SEO firm is promising you results in a few days, you should be wary of their claims. If you are launching a new website or new promotional campaign and you require your website to rank immediately, you may want to consider a CPC (cost per click) campaign alongside an SEO campaign.

What is your approach to local search or local SEO?

With Google’s continued focus on local SEO and personalised search, it is growing increasingly important for an SEO company to understand what elements are vital to a company ranking well in a Google Local/Maps/Places search. If local search is particularly relevant to your particular service or product, ideally you want to work with an SEO team that is specialised in this area.

Can you provide case studies and testimonials?

An experienced SEO company should be able to provide testimonials and case studies from previous SEO campaigns. Some companies may not want to advertise their client list on their website but it should be available on request. Customer service and response time is also important. If necessary, you may request to speak to a client about their experience with a particular SEO company. If a company is reluctant to provide this information, this may be a warning.

How many other clients do you have in my industry/area?

An SEO company with proven results in your industry is good, and even better if you are in different location or area. A quality SEO company will limit the number of clients for each industry in a particular area, so they are able to provide good results for all their clients.

Google VIP is pleased with the success of the Edmonton Chamber of Commerce event on May 4th 2011.  With the magnitude of small to medium sized businesses in the Edmonton and surrounding areas, Google VIP believes the market is in need of some Google love.

If your business has received an invitation to enhance your online business position and make some headway on your competition, we would be pleased to initiate a phone consultation free of charge.  Your invitation to the top spot on Google would validate your online position within your industry and ensure the proper targeted exposure for your business or website.

We have done our research on the Edmonton business market and have only sent invitations to the businesses that we feel that would appreciate the top spot on Google.  Google is a 144 billion dollar empire and has easily overtaken the Yellow Pages due to volumes of internet searchers and the relevant cost of the online advertising programs that are in direct monetary comparison with the affiliated cost of the Yellow Pages.  Google also takes the top position for the amount of searchers online with over 83 % of the search engine market share.  In light, Yahoo and Bing (MSN new search engine) only collectively own 7 % of the online searches.

Implementing this most powerful Google business solution is a necessity for any businesses online web success.  We have only taken the top three leaders in selected industries in Edmonton and sent out our invitation to inherently vie for the top position on the Google Network.  The number one spot on the Google search engine has massive rewards.

Edmonton online businesses that wish to take the next step online and dominate your competition should take advantage of this opportunity.  See our case studies online for Edmonton businesses like Mattress Mattress and Terra Realty.  Both, who are number one on the Google Network and have seen massive online traffic since our Gurus at Google VIP have positioned their website to the top of the Google search engine in Edmonton.

Contact Google VIP for any more information that your business would require before getting Google’d.

Note, the top 10 %  of Google is the Sponsored Links or PPC.  I have always said, “In the microwave society we live in, people want it now!”  Being even 5th and 6th is losing business.  Google gives a great tool called Google External Tools.  This Google Tool allows you to see what traffic your missing under all your top key terms.

Google knows this works.  They even help you initiate the Pay Per Click (PPC) by offering you $75 – $100 dollars in free Adwords dollars.  PPC costs have sky rocketed and so has Google’s profits, but the bottom line is, it works!

If you do get one of these Google Coupons in the mail, do not throw them out, call us at 1.800.899.5122 to activate these savings.  GoogleVIP Adwords Program will take a 7 – 10 day exam on Google Adwords for your business to see the true effect.  Why not use FREE Money to gauge if this works or not.  This is why Google gives it to you.  So don’t throw these out anymore, let GoogleVIP take care of your Free Adwords from Google.